It started with gold spray paint and a few stencils. I have so many memories of sitting on the floor of my house for hours, etching the statement “SO WORTH LOVING” onto tank tops and well-worn sweatshirts and the favorite t-shirts of people I would probably never meet.
I’d been working as an art director for a multi-million dollar company while pursuing a career in singing with the hope that I would empower others to live bold lives through my music. I wanted to create merchandise for my fans they could identify with. The statement “So Worth Loving” began right there.
It didn’t stay as just a small statement for long— in the last three years, We've grown So Worth Loving into a lifestyle movement represented in all 50 states and over 30 countries, with a growing social media community of over 100,000 individuals. My team and I keep the mission at the forefront of everything we create and do: no matter your history, past mistakes, relationship status, or career choice, you are worthy of love. It’s not just a brand to us, it’s a lifestyle.
We’ve been featured in publications such as CNN, MSNBC, Mashable, Jezebel Magazine, Southern Living, and Atlanta Magazine. We've toured the U.S. starting conversations and capturing stories of self worth after successfully raising over $27,000 through an Indie Go Go campaign, fully funded by the So Worth Loving community.
While I do believe in great apparel and a strong message, I want to start conversations more than anything. I want to get people talking about a topic that’s really simple, we just do a good job of complicating it: how our sense of worth impacts our ability to love ourselves and other people well in today’s society.
Today we hold up in our first ever brick and mortar store and fulfillment center located in the heart of East Atlanta Village. We are always challenging ourselves on how to connect with people all over the world and spread this message and lifestyle.
No matter my history, past mistakes, relationship status, or career choice, I am worthy of love. I am not defined by my past. I am prepared because of it. While my own voice and others may tell me different, I will lean into the safe people that affirm this way of thinking. When I encourage others to love themselves I am encouraging them to treat themselves with kindness, patience, respect, and all that embodies love. We live our life knowing we have worth. So Worth Loving. It's a lifestyle.
© SWL 2012